Why Commenting on Reddit Posts? A Triple Win Sales Strategy
Reddit is one of the most popular social media platforms in the world. This article will explore why Reddit is a great place to find potential customers for your business. It will then explain why commenting on Reddit posts is a triple-win sales strategy.
- ● Large and Diverse User Base
- ● SEO (Google, Perplexity) Friendly Platform
- ● High Quality Community
- ● Triple Win Sales Strategy
Large and Diverse User Base
Reddit boasts a vast and diverse user base that continues to grow, reflecting its status as a key player in the social media landscape. As of 2024, the platform has over 1.4 billion monthly active users, with a significant proportion of its users based in the United States. Reddit appeals especially to the younger demographic, with 44% of U.S. users aged between 18 to 29 years old. The platform is accessed more frequently via mobile devices, underscoring its modern, on-the-go user engagement trend. The diversity is also evident in the wide range of interests catered to by Reddit's subreddits, ranging from humor to news, showing a versatile platform that aligns with various personal and professional interests.
Refs: Reddit User Age, Gender and Demographics; Reddit User and Growth Stats;
SEO (Google, Perplexity) Friendly Platform
As mentioned in the Reddit Q1 2024 Safety & Security Report , adding SEO external links in comments on historical posts is considered 'spam.' Therefore, this is not an effective method for improving Google SEO on Reddit.
If you are an SEO expert, you will also discover that comments under posts are 'nofollow,' which means they carry very low weight and Google is unlikely to index the links.
However, Reddit is still very SEO-friendly, and posts on Reddit have a high chance of ranking in Google search results. This is due to Reddit's high domain authority and a large number of backlinks.
Therefore, if your post on Reddit receives a significant number of upvotes (e.g. 10 upvotes), it is likely to rank well on Google Search results. Similarly, your highly upvoted comments under the post will also be visible to the precise target audience.
High Quality Community
Reddit has many active subreddits for different interests and professions, many of them have very high daily active users. But it seems that available posts and comments are not as many as other social media platforms. It's because:
Firstly, Reddit has a very strict spamming filters. So the none-quality posts and comments are removed by the Reddit or Mod policies. Ref: Why Reddit may seem unwelcoming to new Redditors and Reddit and Karma Explained
Secondly, Reddit has a downvote system. If a post or comment is not useful, it will be downvoted by Redditors. Users often delete their poorly received posts or comments to avoid losing karma. Additionally, Redditors will cherish the opportunity to post and comment. They will also report any spamming posts or comments to Reddit or the moderators
Due to these efforts by Reddit, the upvoted posts and comments on the platform are considered some of the most trustworthy content on the internet. However, it's a double-edged sword; you need to be very careful when posting or commenting on Reddit—it's a triple-win sales strategy.
Triple Win Sales Strategy
If you're an experienced Redditor in your business industry, you'll notice that many professional comments include links to tools or explanations on how to use a tool to solve a problem. These comments are generally well-received by Redditors and often receive many upvotes. It’s a triple-win strategy for those looking to promote their businesses on Reddit.
Why are some of your comments or posts removed by a moderator or the Reddit filter, while others receive high upvotes? Besides the occasional unmanaged bugs in the Reddit filter, the primary reason is that your comments or posts may not be useful to Redditors.
When you contribute a useful comment, you gain potential customers. Reddit benefits from high-quality comments for its users. Post owners and viewers receive a useful solution. It’s a triple-win strategy.